It needs a memorable quote.
"That's one small hop for a rocket, one giant leap for ... um, cheaper rocketry."
Well, that's the internet generation for you, no long form reading.
How about this:
"X-number of years ago, Neil Armstrong made a giant leap for all mankind. In his memory...we have made another."
That's how its done.
Ooo... Much better. And the Grasshopper is an awfully lot like the lunar lander trainer (the flying bedpost) that Neil flew.
When they actually return to the moon, though, it would be hard to top the Onion
's version of Neil's statement from their book "Our Dumb Century."
HOLY FUCK! I'M ON THE FUCKING MOON!
Or something like that.