Exactly, and with that being the case.....everybody move along....nothing more to see here.
Why? Even if we don't know the specific reasons, that doesn't mean there isn't a subject here worth discussing. It can be illuminating to talk about how the early stages of a creative process tend to work, how often the names and details we hear are just placeholders or rough ideas. If you aren't interested in that discussion, you're under no obligation to read the thread, but that doesn't mean others can't participate.