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Old October 2 2012, 02:23 AM   #42
the G-man
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Re: Details for J. K. Rowling's next novel

Some people are, in fact, "pretty damn stupid."

Of course I was being a bit facetious there. However, authors are often thought of as a "brand": Stephen King is horror, John Grisham is legal thrillers, Louis L'Amour is westerns.

Since Rowling doesn't have a "brand" beyond kids' books it wouldn't be surprising to have people automatically assume this book is for kids as well.
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