Ian Keldon wrote:

^Why is that? Why doesn't TV fandom translate into following all the add-on products the way it used to?
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I'm not sure that was
ever the case. I don't recall
Spock Must Die hitting the
New York Times bestseller list back in the sixties. Ditto all the old
Get Smart and
Dark Shadows novels I read as a kid . . . .
You're always just talking a small percentage of the viewing audience.