They can easily "reset" it by setting it in 25 century. Star Trek is not Batman, there is no reason for resetting at all. The abortion that was the movie would never fly as a TV series because you woulnd't have a dedicated fanbase. It would be another run of the mill nonsense sci fi, there would be nothing special about, no magic.
"Nothing special" about bringing back Trek's most famous and beloved characters? I couldn't disagree more.
Characters will always be more important than continuity. That's why all the comic book characters, why all the classics, why Sherlock Holmes etc are reborn time and time again. Because the characters are loved.
Trek has tried and tried, but they never topped Kirk's crew. They are icons. And as we saw with the cancellation of Enterprise and flop of Nemesis, the setting of Trek itself is no longer enough to draw people.
Another generic Trek series further into the future with a crew of nobodies is doomed. A Trek series bringing back the characters everyone loves and updating them, THAT has a chance.