Is it Fantasy that is popular as a genre
, or is it specifically urban fantasy
that is really popular?
The Forgotten Realms books, for example, used to sell like hotcakes. Now, not so much.
But stuff like The Hollows, Anita Blake, et al sells pretty well.
My buddy Ben (who is a published author) has had to confront a certain degree of this, even though what he writes is urban fantasy as well. That's because his protagonist is a teen male in a genre where the protagonists (and a good chunk of the readers) are adult women.
Now you want to talk misantrhopic...those guys are all over in the Zombie Apocalypse section...