Re: THE HOBBIT (2012/2013): News, Rumors, Pics Till Release
^ That'd be the most logical place to reveal him in Film 1. And honestly, considering the lack of promotion for Smaug the Magnificent, it'd be one helluva surprise to see him on screen this December. But I still think a trailer for Film 2 is the most likely official reveal.
I'm starting to worry about this voyage ...