I have not noticed much in the way of marketing for this movie in America. John Carter
, by contrast, had buses, billboards, TV ads - a botch, sure, but money was being spent. How can anyone go to see it if they haven't heard of it?
Plus, post-Labor Day is not the time to release a summer movie. We're going into fall Oscar-bait season and people who want action flicks may have stopped paying attention.
We all know about it, but ComicCon/fan awareness is very different from reaching the average moviegoer who has never heard of Dredd
. But considering that Dredd
is an amalgam of pop culture tropes, "unfamiliarity" should not be an issue.
The fact that the movie is low budget implies it also has a low marketing budget, since that's tied to expecations of a movie's profit-making potential. The bigger budget movies get the bigger marketing budgets. That Stallone travesy had twice the production budget if the new movie, and that was in 1995 dollars!
Summer action movies have become a winner-take-all business, with a few winners sweeping up (Hunger Games, The Avengers, The Dark Knight
) and everything else floundering. Any movie that isn't reasonably big budget doesn't stand a chance.