Actually it was good from a marketing standpoint. There were a few overseas holiday's it coincided with, plus it only helped fuel the interest once those folks got on line and began praising the film. It likely is a key reason it opened so much stronger than initial estimates were thinking.
I don't know the exact timing(it was a few weeks later after the US open) but it was also timed to open in, I want to say the Philippines and/or India, where it coincided with a long holiday weekend again. Opening larger there than any film on that date before.