There is new speculation that the "Superior" announcement MAY have to do with Spider-Man now. Of course this is just sheer speculation. Dan Slott has been working on the plot of Amazing Spider-Man #700 recently and tweeted and posted on facebook that he's expecting/anticipating a lot of hate mail from the fandom for what he has planned. We've already been told that the issue will be a "game changer" and affect the entire Marvel Universe.
Well I hope it isn't something lame like killing Peter Parker AGAIN.