Dumb title, but meaningless, except that it points towards Gary Mitchell and away from Khan, which is good news.
Dark is defnitely an entertainment fad, but there's dark and then there's dark. Nobody wants to pay $12 to get depressed a la nuBSG. Star Trek doesnt go that dark, especially not in popcorn summer movies. If it comes back to TV on Showtime, then maybe the STINO crowd will finally have a case.