*Shrugs*. Sometimes it's tough to figure them out lol.
Money dear boy! (it's weird saying that considering you're a decade older than me!)
But seriously, that's how it stands. I personally think that Vince McMahon feels that he has nothing else to prove in the artistic sense. He's created a global brand, has no true competitors left and the WWE retains a colossal fanbase, regardless of what's going on.
Now it's all about maximising profit and "doing what works" to maintain the level that Vince has taken his creation to. Many people are hopeful about Triple H's growing level of duty, since he's a smart, creative type that enjoys finding new challenges in professional wrestling. He is the undisputed king of box office feud enders, having had epic showdowns with Mick Foley, Steve Austin, Kane, Shawn Michaels, Randy Orton, Batista and The Undertaker. Despite what people may say about him, no on can deny that he's a master at creating matches in which fans pour in a hell of a lot of emotional investment and all round interest.