Yes, I think balancing storytelling against marketing common sense is an issue. I enjoyed the movie adaptation. The pace was good, although the fight scenes were a bit bland, and it evoked the characters really well. Scotty came across as less of a buffoon but that might be my brain subconsciously editing him to be more like I want him to be - lol.
I also read the first four stores again and, while I'd prefer a bit more depth, they do flow very well, get to the heart of the (basic) stories, and entertain. Overall, there's a lot to enjoy here and they series is shaping up quite well.