I see. I still doubt its that hard to find funding though when the words "Star Trek" are mentioned. If it was there wouldn't be 12 movies. I just really feel that having an obvious product placement in the 'future' just cheapens the magic of the story a bit no matter the reason. Don't get me wrong it doesn't bother me as much as it may seem from my post but I can do without it for sure.
Might as well paint the Enterprise up like a NASCAR.