Steven Moffat wrote:
How is Doctor Who seen by the BBC these days?
“I think all of us as fans probably don’t appreciate just how utterly loved Doctor Who is at the BBC, because no show performs like Doctor Who. Alright, there are shows that do slightly better, but not after this number of years, and not shows that sell all over the world. Think how many people have now seen ‘Rose’, that first Christopher Eccleston episode. Never mind who saw it in the first week, or even the first year. People are still watching that for the first time. Just imagine if we were able to add up everybody who eventually, over a period of years, watches an individual episode of Doctor Who, which unlike The X-Factor, unlike EastEnders, unlike any of those shows, continues to exist on your shelf. We’d be the biggest show in the country. One of the biggest shows in the world. If they measured book sales this way we’d be saying, ‘Well, it only counts if it sells on the day!’ Doctor Who carries on gaining new viewers. I’d love to know what percentage of Britain has now seen Christopher Eccleston’s first episode, say, or David Tennant’s first episode. I’m sure it’s way, way over half. That’s what we don’t quite appreciate, especially as television is going to change and we’ll be more like publishers than broadcasters, because the time of transmission is now just the date of publication, isn’t it? You know you can catch it on iPlayer, on iTunes, you know you can see it later… There’s no impetus, or not the same impetus, to see it at the time. And that’s the world in which Doctor Who will triumph. Which is why I got so ratty at the time they were saying our ratings were down when they weren’t. I remember yelling at some journalist, which I shouldn’t have done, saying do you even know that iPlayer isn’t counted in the ratings? You know there’s a whole 2 – 2 ½ million we’re not even allowed to mention, in typical BBC style. The only absolutely verified members of the audience, the only ones who are definitely there, aren’t counted in the ratings! We just use the big guess. But anyway, that’s me ranting on…”