For fuck sake, ST XII is less than nine months away, and there's virtually NO Internet buzz whatsoever. Not a single piece of promotional material, let alone a teaser. I can't believe Paramount is letting him do this.
This shit could actually end up hurting the movie.
Think back. How much buzz do you remember there being prior to the 2008 SDCC poster sets? There wasn't much: scattered tidbits, with large stretches of dead quiet in between.
It wasn't until the EW article in mid-October and the first theatrical trailer in November (roughly six months before release) that things really started to warm up last time, promo- and buzz-wise.
I think there was a lot more buzz. There was also that enterprise construction trailer like a year and half before the movie ended up coming out in.