Second. Obviously I "speak for myself" that I buy books to keep up with the main characters introduced by the TV shows and movies. I find it very, very hard to believe that the majority of those who purchase Treklit would by a book that had not one canonical character. The most successful Treklit books are ones that feature and thoroughly integrate canonical characters. That is why they are called "tie - ins".
There have been some awesome secondary characters created by various Trek authors... but c'mon folks, we like the canon characters. We eagerly anticipate reading about their adventures. We get excited when an author "nails" the way a canon character acts and thinks and speaks.
That's why Janeway gets the cover, and Cambridge gets some pages.
I've got to disagree with you here. I have found the majority of the book characters just as interesting as the TV characters. I read the TNG Relaunch just as much for Chen and Choudhury as I do for Picard and Worf. And honestly, I probably read Vanguard more for it's original characters than I do for it's movie and TV characters. Most of it's main characters were created specifically for it, and they played a much bigger role in it than any of the TV/movie characters did. And I'm pretty sure I've heard others on here say the same or similar things.
And this is still my biggest, and probably only, problem with Beyer's Voyager novels. She really only deals with the main characters, and only a few of them have any real development. I mean, this is the third book since Torres and Paris got back together again, and he's still going on about how he can't believe his life has turned out so great and that 10 years earlier he could hever have believed to be in such a place in his life right now.
And I get that that's a special place, but let's have something more for this guy already.