Relayer1 wrote:

I think DS9 (and to a slightly lesser effect B5) may well have been responsible for the shift in audience preferences.
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DS9 and B5 weren't even blips on the pop culture radar.
The late night soaps like Dallas, Dynasty, Twin Peaks, etc were responsible for slowly shifting things over. As for sci fi, X-Files had much more influence than DS9 I'd imagine as well.