Hmmmm, never thought of my self as a "customer" in regards to film, the theater for sure, but not the film. Though, I suppose I am. Still, its the end product that I'm "buying". So its a bit early to care about the marketing campaign or to start deciding if I'll see it. Okay, I'll be seeing it no matter what. They don't have to sell me. The teasers, trailers and ads are just gravy.