Why are they calling this a reboot in the fourms there? It isn't a reboot. It's a re-branding and creative team shuffle. Trying to compare this to the New 52 is I think incorrect because they're not the same thing at all. This is more akin to Marvel's Ultimate Rebirth initiative with the Ulimate Universe than it is anything else. The Ultimate 'Verse was not rebooted after Ultimatium but rebranded under the Ultimate Comics label, given mostly new creative teams and continued onwards in the same continuity. This is the same for Marvel Now/ReEvolution. Perhaps some fans are confused because we're getting number ones again. LOL.
He makes some interesting comments about the sales. I do agree with him that Marvel should be performing better than DC right now. It would seem that I was incorrect in my prediction of last winter that Marvel would overtake DC in sales. DC has been going strong since the New 52 was launched last year.