It's official: SWTOR is going free to play. Personally, I think this is great. I only subbed for a month because I didn't think the game was worth a recurring $15.00/month. I will, however, gladly throw a few bucks here and there into a cash shop for it.
EDIT: Not only is Bioware starting cash shop stipends now
for current subscribers, but they will be giving retroactive stipends for months subbed before July 31. That's pretty cool and I think unprecedented.