A beaker full of death wrote:

They scrapped their new universe created so they wouldn't be beholden to continuity.... so they wouldn't be beholden to continuity?
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That didn't happen. Everything that happened under the old
Ultimate (So-and-so) banner still happened under the new
Ultimate Comics banner. I used the term "relaunch," and specifically with the quotation marks, because that's the term that I've seen used in summaries and reviews. My understanding is that no continuity was wiped away. It was an imprint relaunch, not a universe / continuity relaunch.