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Old July 19 2012, 06:38 PM   #32
Christopher
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Re: Supergirl Animated Movie

Ian Keldon wrote: View Post
^You have to remember, Christopher, that the marketing people for these animated projects ALSO look at the sales performance of the comics themselves as guides. Female-lead comics aren't selling, for whatever reason.
The reason, according to the comments I've read from female comics fans online, is that the big publishers tend to marginalize and objectify female characters in a way that alienates female readers. Remember the controversy over the demeaning portrayals of Catwoman, Starfire, and Voodoo in their first New 52 appearances? There are high points like Batwoman and Renee Montoya and the Birds of Prey, well-portrayed female characters that women readers really respond to, but there are still far too many female characters that are just softcore pandering to teenage males.

So it's not right to say that the industry is just responding to a lack of interest from the female audience. It's the other way around -- the audience is driven away by the decisions of the industry. There's plenty of female readership and creative participation in independent comics, but they don't find the top publishers' product as inviting because of the way it treats female characters.

And I should add that there are surely plenty of men, including myself, who would rather see well-rendered, respectfully treated female characters than just ones that pander to adolescent fantasies.
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