Gotta love that "playing it nice for PR purposes" spin that Sam gave it in those interviews. As each interview went on it got easier to read between the lines.
Avi: Sam I have convinced the Sony exces we need Venom, fans love him, put him in the movie.
Sam: But the shooting script we approved doesn't have Venom. We start shooting in 3months.
Avi: Put him in the movie
Sam: Are we pushing shooting back to allow me time to...
Avi: -Sam, just get it done.