Orci thinks otherwise. Countdown did more than just reference NEM.
Yeah, but that was a one-shot comic book aimed at fans. There wasn't an entire multimillion dollar tv series riding on it.
If you're trying to launch a whole new Trek tv series aimed at general audiences as well as Trekkies, do you really want to hobble it with obscure trivia from the least successful of the previous cycle of movies? That doesn't seem like the best way to get the new series off on a strong footing . . . .
"So, what's your hook? How are you going to get today's audience to sample your show?"
"Well, we really want to deal with the fallout from NEMESIS, you know that old movie from umpteen years ago that not even the fans liked."
"The one that flopped? And forced us to reboot the series?"
"Yeah, that one."
"But seriously . . . what are you really
going to do?"