In the comics they faked Ross' death.
Misdirection is part of the package.
He was also being controlled and leveraged by the Leader which is why he needed a secret alliance with Banner to stop himself.
There were a lot of headless LMDs in this story.
Maybe they had plans for Big Red next season?
but he's not going to be in the next animated series if the Rulk is not going to make it out the other side of Avengers VS. X-Men.
I hate it when assholes call Ross "Rulk".
It's so fucking lazy,