Re: David Brin's latest novel, and a TED talk
You could become a rich man if you came up with a cheap/efficient way to crack water into hydrogen and oxygen.
Exactly, the currently catalytic cracking method is extremely ineffecient and very costly to produce a pittance of fuel. Yet similar "news" outlets to the ones RAMA is posting from where banging on about cheap, clean fuel cells within a few years.
"But there's no sense crying over every mistake. You just keep on trying till you run out of cake."