People today don't realize how popular the '66 show was with adults at the time. As I believe I alluded to already, it inspired nightclubs
based on its characters and imagery, not to mention a fad haircut for women imitating Batman's eyeholes. It was admired by avant-garde intellectuals for its camp and irony (perhaps the forerunners of today's "hipsters"). It was one of the highest-rated shows on television in its first season or two, and two-thirds of its viewers were over 18.