the shift to the right you see everywhere is a result of structural economics, not politics in the sense of messaging or anything like that.
The cause is simple-globalization, the collapse of organized labor, loss of state control over the economy, etc.
It's made old socially democratic politics next to impossible. Old school social democrats are now(as Horatio83
) put it "technocratic liberals," and old-school Christian Democrats are now right-wing neoliberals.