the shift to the right you see everywhere is a result of structural economics, not politics in the sense of messaging or anything like that.
The cause is simple-globalization, the collapse of organized labor, loss of state control over the economy, etc.
It's made old socially democratic politics next to impossible. Old school social democrats are now(as
Horatio83) put it "technocratic liberals," and old-school Christian Democrats are now right-wing neoliberals.