No too much seeing their keeping the name Avengers and we aren't seeing Captain America becoming a jerk-ass.
Quite a bit, actually. It's hard to get around Nick Fury. The new Spider-Man looks a little Ultimate-y, too.
Parker's "name recognition" is negligible next to that of Spider-Man himself. I don't see them making a "kill Parker" movie but it's not at all hard to see them doing Morales or someone like him in the next reboot - depending on what they want the casting to be and how they read the target demos worldwide.