I wouldn't put too much stock in the show/game dynamic mattering significantly to each other. It is just an attempt to generate multiple revenue streams.
I think it'll be like the Star Trek books or other media tie-ins, if you like the flagship show, you might like the books, but you by no means need to read the books to get the shows.
And the show will always take precedence over the game. They haven't said it, but it can't work any other way.