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Trust me, Americans know only two types of TV: American TV and Downton Abbey.
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American
viewers, maybe. TV Execs are a different deal, obviously, as 'let's look at succesful TV shows in other markets and make a US version' isn't exactly uncommon -
The Killing,
Homeland and
In Treatment are three that come to mind off the top of my head.
Allyn Gibson wrote:

Really? Sherlock is a brand? We're talking about a series that has six episodes, and will have three more eighteen months from now. Some brand.
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British TV. Six episodes is par for the course. Moffat is obviously pretty well regarded in British TV (ever since
Coupling, I think). Never liked
Coupling that much - like most British sitcoms, I just feel kind of spent on it by the time I hit the second season - so never saw anything else he did.