The transition from secret to public identity is wrought with entertainment.
Dear god what happened to Daredevil, his girlfriend sold his secret to the Kingpin for a shot of heroin, yet still it took 30 years for a newspaper to run with it, and what was Matt Murdocks reply?
Spider-Man was just about publicly raped by Tony Stark.
What the hells up with the Fantastic Four?
How rarely, few and inbetween do we ever say "Mr Fantastic"?
It's just a waste of resources to try and maintain that that "name" has any worth.