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Old May 1 2012, 08:40 PM   #3240
Dick Whitman
Fleet Captain
 
Location: Behind the mask of Donald Draper
Re: The Dark Knight Rises Anticipation Station

Increasing I have thought that trailers give too much away. Almost that they are an actual project. With the films tailored to what can be in the trailers. Closest comparison I can think of is a short film or music video. But that is not the point. Its supposed to be an ad for the actual work.

This does what a trailer is meant to do. The problem with the other approach is it often backfires. A few isolated great moments that spoil the film. Or misleading because a few great moments doesn't mean an overall strong narrative
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