Cosmic truths set standards which sets a value to an audience and not necessarily to the author. A genre is defined by cosmic truths. Lying about a lie is not neccessarily a truth, but purpetuating that for one's own benefit is hypocriticle, exploitative and wrong. Improving means living up to a higher standard not selling out and down to a lower one to make money. I'm pretty sanguine about sacrificing some clarity for pointless purism.