A web series
entitled Halo 4: Forward Unto Dawn
will be airing on Machinima and Halo Waypoint "in the weeks leading up to" the game's release.
"Forward Unto Dawn" will play out over five weekly installments, around 15 minutes each, telling an original story about the game's Master Chief and how he inspired a young UNSC cadet who will eventually become a leader aboard the UNSC Infinity spacecraft. Introduction of the new character will tie in with the plot of "Halo 4," while providing a flashback to the beginning of the "Halo" franchise's war between the humans and the evil Covenant.
Microsoft considers the Web series "the next step" for the franchise as an entertainment property that could eventually lead to a theatrical feature -- after the plug on one was pulled by Universal and Fox that Blomkamp was to direct and Peter Jackson to produce in 2005.
Once the Web series ends its run, Microsoft plans to package the entire production in some form to "live on" on other platforms, [343 Industries Director of Franchise Business Management Matt] McCloskey said.
A larger version of the promotional image can be seen at Joystiq