Gazing: it's SHOWmasters, not shamasters. I think it looks awfully like the good ursine Admiral just has a bee in his bonnet about them - hence the ridiculous gimmicky name.
Adm Bear, the post you quoted was hardly worshipping at Joiner's altar - indeed the author points out that not all SM staff were that polite.
I'm currently typing on a phone so trying to be brief, but I really think if you are worried you should contact CBS rather than trusting a random person on a forum (I include myself in that description) to tell you whether it's a scam or not. For all we know, the admiral is a disgruntled ex-employee. Would very much like links to REPURABLE sites with info Proving what he's saying but I doubt we'll get that - a quick google search on warp 10 convention gives precious little.