the G-man wrote:
the Spider-man name alone will still make this movie a box office smash.
Yep, just like the Batman name alone made B&R a smash...and the Superman name alone made the Bryan Singer movie a smash...and the Green Lantern name alone made that movie a smash...
I don't know if it's the same.
Certainly Spider-man has a lot more recognition than Green Lantern.
Batman and Robin opened quite well and made money but didn't pick up repeat viewings because of the awful reviews and word of mouth.
And Superman Returns also made money, but had a huge budget because the costs of all the abortive Superman projects over the previous decade were tied round its neck. It also went up against X-Men: The Last Stand and Pirates of The Carribean and was badly promoted and marketed.
The three Spider-man movies to date have been huge hits and are still relatively fresh within people's memories. Spider-man 3 isn't greatly rated but I don't think the general public hates it as much as a section of fandom does (and it was the most successful of the 3 at the box office), certainly not to Batman and Robin depths.