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Old April 13 2012, 01:22 AM   #134
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Re: The Action Figure and Toy Collecting and Discussion Thread!

Today you couldn't even get the time of day from Hasbro for $2.95. As late as the Episode II/CLONES merchandising blitz of 2002 basic action figures still cost just $4.99 or thereabouts at almost all retail outlets in this country and went up just a dollar or so for Episode III/SITH a few years later. I remember getting most of my Episode III action figures for just $5.99 plus tax. Then the price increases started to kick in in the latter half of the last decade and now the cheapest non-sale or markdown action figure you can score at retail is $8.96 before sales tax...there are even some Targets in other states and locales where the price of a Vintage Collection figure has risen to a nausea-inducing $11.99 before tax.

I'm guessing that all action figures from all the lines we collect will cost more than ten dollars each before too long. The trend is definitely towards double-digit retail pricepoints and I won't be surprised in the least if Hasbro has an MSRP of around $10.99 for Basic figures starting in 2013 to coincide with the 3-D release of ATTACK OF THE CLONES. The era of five-dollar action figures is long over, my friends. An awful lot of kids and collectors are going to be priced right out of the market.
Human instinct is pretty strong. You can't expect us to change overnight.

- Jonathan Archer, 2151
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