Play off final 1994...
1# The money being thrown about, sorry but it's true. Trying to buy their way to the Prem and it isn't working.
2# They're a local rival
3# They think they're a bigger local rival than they are. They imagine they're part of a triumverate with Derby and Forest, but Derby/Forest fans don't see it the same way, a victory against Forest will always be sweeter, same as a loss against Forest will always be more depressing. I suspect Jax will say the same from a Forest perspective.