YouTube has been experimenting with pay-per-view for select publishers, including UFC. Making the option more widely available could make YouTube’s live streaming more attractive to other sports and entertainment publishers.
Charging for streams is for now limited to users in Canada, Japan, France, the United States and the U.K. Of course, YouTube isn’t the only one to offer paid live streaming: Ustream and others have been offering publishers a way to charge for events for some time.
YouTube announced pay-per-view as part of a set of new features rolled out for the one-year anniversary of its live streaming platform. YouTube Live, as it is officially called, is still only available to select publishers, but there are plans to eventually make it more widely available.
Think about if CBS decided to make a one night-only stream at 7:00PM E.S.T. Live stream of the next series pilot 2 months before it airs on TV. Would you pay to see it in HD on YouTube?
I think I'd pay $5. To see it in HD if CBS would allow enoughtime for fan feedback before they go into full episode production.