Actually, one of the TV spots does just that.
Kinda surprised the trailers so far aren't pointing out that this is an Alien prequel from the guy who directed the classic original movie that started it all. Even for non-scifi nerds, I would think that would be a big selling point.
Just a simple "From the Director of Alien" would be enough to get the job done, I think.
Although I guess it could be argued that the trailers are already so powerful and attention-grabbing that nothing more is really necessary at this point...