Kinda surprised the trailers so far aren't pointing out that this is an Alien prequel from the guy who directed the classic original movie that started it all
. Even for non-scifi nerds, I would think that would be a big selling point.
Just a simple "From the Director of Alien" would be enough to get the job done, I think.
Although I guess it could be argued that the trailers are already so powerful and attention-grabbing that nothing more is really necessary at this point...