I'm reminded of how Ellen DeGeneres's sitcom was originally named These Friends of Mine
in its first season before some execs decided that was too bland a title and thought just Ellen
would be better -- and then just a month after the first season ended, a sitcom just called Friends
came along and became a huge hit.
And it's bizarre that ABC has two shows this season with "the B-word" included but censored in the title -- and that's not long after that Shatner show with a bleeped profanity in the title. Where is this drive to profanity coming from, especially given that there's no way they can get away with it and it's only going to cause trouble? I guess it's a way of grabbing attention, but it's still pretty awkward, and it's odd that it seems to be a sudden trend.