One of the lessons to be learned from the charity issue was if you don't do your research you may find yourself in a bind. By selecting a charity that was founded by people who are associated with the industry and may have an interest in maintaining the status quo, the founders of RetakeMassEffect were sideswiped when the charity turned against them. I agree that this was a risky move that had questionable motives; however, the positive press generated by this move stunted some of the sting of the critics.
(I feel the status quo for this situation was for maintaining the ending as it currently exists. "Broken Steel" for Fallout 3 was a rarity.)