Guy Gardener wrote:
Revitalize is not the same as changed, and the ratings seem to say that she didn't increase ratings, they still steadily fell despite her amazing ta-tas...
She did nothing.
Jennifer was fired for a dog that wouldn't hunt.
agreed. I checked the ratings, and other than a VERY brief bump, they continued their pattern of slow decline and/or held steady. So yeah, she made pop culture a little more aware of Voyager perhaps, but she wasn't bringing in the big ratings.
Star trek is more than just a TV show in modern times. It's a global merchandising business. What they didn't get in ratings, they made up for in selling her image. Paramount made a fortune off of toys, t-shirts, video games, magazines due to her image. Being a house hold name in pop culture equals $$$$. I wouldn't doubt what they lost in ratings based TV, they made up for in merchandising. How much Voyager merchandise with her image on it did a tourist trap Star Trek Experience alone sell?