It is a wise move to study the idea. It's an opportunity that could demonstrate the feasibility of a new type of market.
And while I agree that it would be foolish to make radical changes, I don't see that they necessarily have to make a clone of the first season either. Seems like their highest priority would be to identify their audience and give them what it wants, if the audience is big enough and devoted. The audience would be interested in a continuation of the show that was aired.