Gah. Maybe I'm the only one, but I thought the whole point of nuTrek was to tell new stories, not overtly rehash the old ones.
The point of the movie franchise is to tell new stories, yes. The point of tie-ins to the movie franchise, however, is to be secondary to the movies, to support and reinforce them without getting in their way or stealing their thunder, and to appeal to a much smaller niche audience than the movies have to. So they're two different things and can have different approaches.