... if the person behind the viewfinder can't take a good photo, or doesn't have the creativity in them, then the most expensive equipment in the world won't make up for it...
Indeed. I get so annoyed when someone says, "Oh, your pictures look so much better than mine. You must have a really good camera." No, silly, mine look better than yours because I have a sense of composition, and I only display my best photos, not every one that I shoot.