Of course, if the financials are in much better shape than that (and suspect you're right), then the blatant money grabs look even worse, don't they?
Needing money to stay afloat is one thing, making it the priority over long-term satisfaction when you're in the black is entirely another
Does the basic concept of F2P games escape your understanding?
The C-Store is HOW they now make their money. There is no blatant money grab.